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USC Professor Jerry Swerling and PRWeek Editor Julia Hood |
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Submitted by admin on Sun, 2007-06-24 22:34.
Global Media Network | Jerry Swerling | Ketchum Global Research Network | media myths | media survey | public relations specialist
| Play : |
| | Title : Media Myths Interview: Jerry Swerling |
| Length : | 17:24 minutes (15.93 MB) |
Format : | MP3 Mono 22kHz 128Kbps (CBR) |
| Jerry Swerling, Professor and Director of the Annenberg Strategic Public Relations Center at the University of Southern California, talks with Julia Hood, Editor-in-Chief of PRWeek, about a 2006 Ketchum-USC media-usage survey, including myths about traditional media, social networking, and word-of-mouth. |
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