Joanne Puckett

Submitted by admin on Thu, 2007-06-21 20:43. Ketchum Global Research Network

Photo

Designation

Director of Research

Location

Chicago

Phone

+1-312-228-6886

Email

joanne.puckett@ketchum.com

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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management