Ines Rodriguez-Gutzmer

Submitted by admin on Tue, 2007-05-29 19:37. Multicultural Marketing

Photo

Designation

Senior Vice President and Account Director, Brand Marketing

Location

Atlanta

Phone

+1-404-879-9153

Email

ines.gutzmer@ketchum.com

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum