Concentric Communications

It’s been nearly 50 years since communications guru Marshall McLuhan coined the phrase, “The medium is the message.” But when it comes to our clients, “The message is the message!” And whatever media or methodology we employ to deliver it – from meetings, to live events, to videos, to multimedia experiences – Concentric Communications makes sure that your original intention comes through loud and clear.

At Concentric, realizing our clients’ communications goals and delivering bottom-line results always come first. We consistently do a deep dive into our clients’ business by asking the right questions, listening with an experienced ear and doing extensive research. We work side-by-side with a company’s marketing team, product team or communications group to make sure we know the message inside-out.

And we have the technical expertise, creative chops, deep background and vision needed to transform a client’s plan into a powerful, strategically targeted experience. Every Concentric Communications production begins with a precise focus on two all-important elements – client messages and client objectives.

And above all else, clients find the experience of working with Concentric to be “Creative . . . Collaborative . . . and very, very Cool.”

Creating Experiences That Move Audiences Further Faster

We are corporate communications specialists with a passion for production – meaning we produce meetings, live events and all kinds of media. Whether reaching out to an internal audience, into the marketplace, out to the press, or creating a multi-level campaign unleashed on many fronts, Concentric has the talent, strategic focus and production know-how to help you make a major-league impact through experiences that inform, educate, entertain, inspire and excite.

No matter what the communication, our production team is fully engaged in every phase of a project – from pre-planning to post-event communications. We devise the overall strategy, generate and craft the creative concept, develop the theme and graphic look, design and build the stage, write the speeches, and produce the PowerPoint along with any videos you might need. We manage every aspect of the process, from creating production schedules, to running rehearsals, to staging the show, to providing follow-up communications that keep the messaging alive long after your attendees go home.

Integrated Communications

While we’re often called upon to produce a single meeting or experience, many clients integrate their events into a larger communications program – which we develop, design, and implement from soup to nuts, employing most, if not all, of our core competencies. The broader the scope of the marketing, branding or PR campaign, the more a client can effectively utilize the wide range of services and strategic thinking we provide. Our services include the following:

• Meetings
• Events
• Marketing and branding communications
• Exhibits and environments
• Mobile event marketing
• Training and development
• Videos
• Music
• Graphic design and print communications
• Digital media

Creative. Collaborative. Cool.

“Creative. Collaborative. Cool.” It isn’t just a tagline; it captures the essence of Concentric and our approach to communications. Creativity, collaboration and coolness are, in fact, deeply embedded in our DNA:

• Creative: At Concentric, we believe an idea is creative when it is novel and unpredictable. The more original the idea, the more it captures an audience’s imagination. But when it comes to using the word “creative,” we always like to couple it with the word “strategy.” Any communications tool we produce is driven by an overriding “creative strategy” – an approach that makes certain every aspect of that communication is not only innovative, it’s fully aligned with the goals and needs of our client.
• Collaborative: No corporate meeting, event or video is created in a vacuum. It’s never the work of any one individual. Not by a long shot. The kind of communications Concentric produces is the net result of many people working together, blending their talents, pooling their knowledge, sharing their experience. Collaboration is the key. We don’t work “for” our clients so much as “with” them, sharing a unified vision of the project and how it must be implemented.
• Cool: How do we call ourselves “cool” without sounding cocky? It’s easy. We take great pride in knowing, utilizing and developing what’s cool in communications. We’re extremely confident in our ability to deliver cutting-edge programs in a wide variety of media. And we believe that confidence is cool. Beyond that, the work speaks for itself.

What’s Cool in Communications?

• Installing a giant computer in Grand Central Terminal, where the keyboard is a stage, the computer monitor is a 32-foot video screen, the see-though CPU tower houses an interactive experience, to launch a new online service . . . that’s cool.
• Doing a music video in Times Square with singers and dancers performing a hip-hop version of The Beatles’ “Revolution” while our client’s revolutionary product messaging appeared on all of the billboards . . . very cool.
• Turning the raw convention space at Chicago’s McCormick Center into a 5,000-seat arena for a product launch and having an “extreme” artist paint a 50-foot wide stage backdrop, designing the set as the audience walked in . . . extremely cool.
• Producing a financial video as a fun, engaging talk show with sketch comedy, hosted by Ben Stein, featuring guests that included Warren Buffet. What can we say . . . even our clients were amazed. We made accounting cool!

Those are just a few examples. Talk to us. Meet with us. And we’ll show you countless others. You’ll see that in so much of what we do, we take what’s new, what’s now and what’s next in pop culture and blend it seamlessly into our client’s corporate culture. What could be cooler than that?