Body Text
The impact of institutions, ad hoc coalitions and individuals in the public policy arena has never been more apparent and important in the conduct of business. Legislators and regulators at the global, national and state/provincial level can have a dramatic impact on a company's profitability; interest groups and nongovernmental organizations can be a major factor in shaping an organizations reputation; and motivated individuals can mobilize friends and colleagues online to change the outcome of a debate.
Public affairs is embedded in every aspect of business and is an important tool in actively managing a company's reputation in this 24/7 interactive, borderless world.
Ketchum's global Public Affairs group works to harness and channel the growing influence of elected officials, regulators, nongovernmental organizations and the online community to help companies, associations, foundations and governments achieve their business and reputation objectives.
We have a strong track record of building relationships with influential people, developing and managing coalitions, reaching traditional media outlets with key messages, working closely with the leaders of the online world, organizing grass-tops and grass-roots campaigns, engaging adversaries and winning over detractors, communicating key messages through advertising, and developing online communities to build consensus around issues.
In addition to traditional public affairs offerings, we have developed three subspecialties, based on our expertise and award-winning work:
- Ketchum Health Affairs: Ketchum has the largest healthcare practice in Washington. We've combined our public affairs and healthcare expertise to bring an unparalleled capability around health policy issues.
- Ketchum Global Positioning: Ketchum is working with some of the largest nations and companies in the world to ensure their voices are heard and understood in Washington, Brussels and other world capitals.
- Ketchum's Sustainability Navigator: Ketchum's Sustainability experts help companies build and align corporate social responsibility and sustainability communications with traditional public affairs activities to win leadership, preference and trust among consumers, employees, investors, and policy leaders. Whether your company is a sustainability leader or a newcomer looking to take its first steps towards more sustainable business practices, Ketchum's experts can help navigate these often uncharted waters.
When your organization must be heard and understood by elected officials, regulators, interest groups and influencers, Ketchum Public Affairs can help ensure you succeed.
Keywords :
