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Hispanics represent more than 14% of the population, control $800 billion a year in buying power, but still remain one of the most overlooked markets in the U.S. As the largest and fastest-growing minority group in the U.S., Hispanics offer a tremendous market-growth opportunity for companies that can engage this 44-million-plus segment.
But effectively communicating with the Hispanic population requires proven abilities and contacts to develop and implement culturally relevant campaigns that deliver. Ketchum Dieste Harmel can help your company reach this growing audience. Ketchum Dieste Harmel combines global public relations agency Ketchum – and its breadth and depth of brand marketing and media relations services – with Dieste Harmel – a Hispanic marketing agency leader with a portfolio of proprietary tools.
Together, we know how to reach today’s U.S. Hispanics to build brand awareness, create appropriate messages to connect with them, and guide your company in understanding the characteristics of this market segment. Among our tools are an “in-culture” planning tool to uncover culturally relevant insights about a client’s core audience, a media planning tool to help clients identify the strategic opportunities to reach their Hispanic target audiences, and ROI Hispanic, which offers clients a way to gauge return on investment for media programs targeting Hispanics.
Whether it’s building a brand, managing a corporate reputation, or responding to an issue, Ketchum Dieste Harmel delivers targeted public relations campaigns that bridge language and lifestyle differences to speak to the needs and wants of today’s Hispanic communities.
