Ketchum Global Research Network

Solid research is the cornerstone of any successful public relations program. Among a wide range of uses, research can be used to profile target audiences, test messages, evaluate results and generate publicity. Ketchum offers clients a core group of research professionals for all phases of the public relations process, from planning and program development to tracking and evaluation. 

Ketchum's Global Research Network employs an arsenal of top-notch proprietary tools and research services to ensure our clients' success. The Network has staff in New York, Washington, D.C., Atlanta, Chicago, San Francisco, São Paulo, London and Hong Kong. It is supported by more than $3.5 million of research services and databases that Ketchum purchases.

The Ketchum Global Research Network has played a leadership role in the industry, providing innovative research products for measuring and evaluating PR effectiveness. Among this group's services: 

• Ketchum ROI Lab - Enables clients to see the link between PR results and business results through four proprietary tools that measure the ROI of PR activities.
• Ketchum Corporate Brandbuilder - Measures corporate reputation management programs by providing an analysis of the current and past reputation of a company, its competitors, and those companies it aspires to emulate, as well as setting strategy by which to move the corporate brand identity needle.
• Internal Communications Benchmark Study - A research product that explores best practices in employee communications.

Other research products designed to meet our clients’ needs include the 72-Hour Quick Tab Polls of both consumers and employees, in addition to the Trade Show Research Service, which involves intercept interviews with hard-to-reach opinion leaders attending conferences.

The Global Research Network has the resources and capabilities to carry out online, telephone, mail, face-to-face, and mall-intercept surveys; communications audits; ethnic market studies; focus groups; issues tracking studies; lifestyle studies; one-on-one in-depth interviews with opinion leaders and other hard-to-reach "elite" audiences segments; pre- and post-PR campaign and tracking polls; secondary analysis assignments; and global surveys.