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At a time when corporate social responsibility (CSR) represents an unprecedented combination of challenge and opportunity for companies around the world, Ketchum Corporate Social Responsibility is widely recognized as a leading counselor in this fast-evolving field.
Today, Ketchum CSR services range across a spectrum from the strategic to the tactical. They include organizing for CSR, internal "buy-in," strategic philanthropy, environmental monitoring, outreach to critics, cause-related marketing, and annual "social reports." These services involve our experts around the world from offices in New York, London, Hong Kong and Sao Paulo.
Ketchum Corporate Social Responsibility represents a decades-long tradition at a public relations agency that believes in its clients responsible commercial success. As far back as the 1970s, Ketchum's corporate communications consultants authored thought pieces on the importance of socially responsible business and stakeholder relations. And in 2001, Ketchum became one of the first professional services firms to join the United Nations Global Compact, an international initiative to promote responsible corporate citizenship, and has been active in the Global Compacts development for more than seven years.
Ketchum Corporate Social Responsibility represents a decades-long tradition at a public relations agency that believes in its clients responsible commercial success. As far back as the 1970s, Ketchum's corporate communications consultants authored thought pieces on the importance of socially responsible business and stakeholder relations. And in 2001, Ketchum became one of the first professional services firms to join the United Nations Global Compact, an international initiative to promote responsible corporate citizenship, and has been active in the Global Compacts development for more than seven years.
As an agency that provides such a range of CSR services for clients, we believe that we have a parallel responsibility as well. For this reason, we have launched Ketchum Social Responsibility, a commitment by our employees around the world to perform volunteer public service and to engage in pro bono causes related to our core competency, communications, by supporting a "Literacy in a Digital Age" program.
Regardless of where your company is on the CSR experience spectrum, Ketchum can help you achieve today's delicate-but-necessary-balance: meeting 21st-century social demands in tandem with accomplishing traditional commercial and financial goals.
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