“Kleenex Moments”

Submitted by admin on Fri, 2007-05-25 22:25. Public Relations Society of America (PRSA) Awards of Excellence | 2005

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Kleenex Facial Tissue

"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future