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Ketchum Continues Its Winning Record at the Silver Anvils With Nine Awards

Celebrating 40 Years of Barbie Doll Dreams

Submitted by admin on Fri, 2007-05-25 19:42. Public Relations Society of America (PRSA) Silver Anvil | 2000

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Mattel, Inc.

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum

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