The Next ALAR; Lead in Calcium Deposits

Submitted by admin on Fri, 2007-05-25 17:01. Public Relations Society of America (PRSA) Awards of Excellence | 1998

Description

SmithKline Beecham Consumer Healthcare

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management