The Word of Mouth about Denavir TM

Submitted by admin on Fri, 2007-05-25 17:00. Public Relations Society of America (PRSA) Awards of Excellence | 1998

SmithKline Beecham Consumer Healthcare

"People don't want to be 'marketed to'; they want to be 'communicated with.' "

— Flint McGlaughlin, publisher of Marketing Experiments Journal