Global Media Network

At Ketchum, media relations is our top priority. You want to connect your stories to the perfect audience, and our dedicated media strategists can help you do it. 

 

Ketchum’s Global Media Network focuses on developing an intimate knowledge of the world’s leading traditional and new media outlets to connect with our clients’ businesses, audiences and messages. Today, more than 100 dedicated media strategists with wide areas of expertise develop and implement breakthrough media relations programs by identifying target audiences, homing in on trends in how and where people consume information, and developing compelling stories that resonate with the media.

 

Global Media Network members have nurtured deep relationships with all media to stay atop media trends. We know how reporters think and how producers operate, and which journalists and editors cover what and where. We know the media landscape intimately and that enables us to make the right cases for clients at the right time with the right messages. Among our range of core media relations services:

The shift to participatory media – where anyone potentially can reach a large audience – from mass media – where a privileged few control information – has changed how people and companies view the world. But how can companies adapt their communications strategies to embrace these new-media tools? The Global Media Network's new-media experts help organizations to understand, evaluate and employ these new online media and keep pace with the most important changes sparked by blogging, podcasting, RSS, search engine optimization, social networking and mobile marketing.

 

In 2006, the Global Media Network harnessed these skills when it partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a broad survey of 1,490 American adults and 500 corporate communicators to determine their media use. Several media myths were challenged by the study, which showed that traditional media are still viable and that consumers continue to rely heavily on newspapers and local TV for trustworthy information. The Global Media Network has used the findings and implications to help companies better determine the media mix they use to communicate with their customers and constituents.

 

Because they are credible, influential and universal, the news media persist as indispensable channels for reaching your audience. Ketchum’s Global Media Network counsels both clients and colleagues on the impact of today’s media, offering context, perspective and insight. Above all, we help determine the right story to tell -- and how to tell it right.