Fire Them Up!

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Length :	11:45 minutes (10.75 MB)	Format :	MP3 Stereo 44kHz 128Kbps (CBR)
Carmine Gallo, Vice President, Media Relations, Ketchum, shares some of the seven secrets to motivating colleagues he details in his new book, Fire Them Up!, and discusses some of the inspirational leaders he interviewed to develop these techniques.

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Keywords :
corporate practice, public relations specialist, corporate communications consultants, Carmine Gallo

"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future