Davos Puts PR Firmly on the Map

Short Description

In an Op-Ed from a February 2006 issue of PRWeek, Ketchum Global Practices Partner Rob Flaherty and Ketchum London CEO David Gallagher reflect on their attendance at the 36th annual World Economic Forum in Davos, Switzerland.

Display Mode

Open Pdf

Full Story

Text

Send to a Friend

Digg it

Del.icio.us

Keywords :
Rob Flaherty, David Gallagher, World Economic Forum and Ketchum, World Economic Forum and public relations

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management