|
|
 |
|
The New Word of Mouth |
|
|
Submitted by admin on Wed, 2007-10-10 20:05.
Zocalo Group | Paul Rand | word of mouth | Zócalo Group
| Play : | Click to play
|
| Length : | 11:22 minutes (10.41 MB) |
Format : | MP3 Stereo 48kHz 128Kbps (CBR) |
| Paul Rand, President of Zócalo Group, a Ketchum company specializing in word of mouth, describes how word of mouth has emerged as an old but new force to be reckoned with in today's communication landscape. |
|
|
|
|
|
|
Keywords :