Media Myths and Realities 2006

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Title : Media Myths & Realities
Length : 6:17 minutes (4.32 MB) Format : MP3 Stereo 32kHz 96Kbps (CBR)
Ketchum Global Research Managing Director David Rockland, Ketchum Global Communications and Media Strategy Network Director Nicholas Scibetta, and University of Southern California Professor Jerry Swerling discuss the implications of a Ketchum-USC Annenberg Strategic Public Relations Center survey illuminating six media myths and nine media realities.

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