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The New Word of Mouth |
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Submitted by admin on Wed, 2007-08-08 22:31.
Paul Rand | word of mouth marketing | Zócalo Group
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| Length : | 11:22 minutes (10.42 MB) |
Format : | MP3 Mono 44kHz 128Kbps (CBR) |
| Paul Rand, President of Zócalo Group, a Ketchum company specializing in word of mouth, describes how word of mouth has emerged as an old but new force to be reckoned with in today's communication landscape.
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