Häagen-Dazs Loves Honey Bees

By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers. The advisory board fueled a movement of people planting bee-friendly habitats through a mass flower seed distribution program. More than 1,000 consumers contacted the company with suggestions, requests and kudos, causing Häagen-Dazs to experience its largest single baseline sales increase (5.2%) in more than a year as well as garner significant media coverage for a serious environmental issue.