Leslie Schrader and Laura Yost Present “The Health and Wellness Brand Checkup: Are Brand Reality and Consumer Perceptions Ever the Same?” on Nov. 16
On Nov. 16, Leslie Schrader (right), Senior Vice President and Director of the Consumer Health & Wellness Practice, Ketchum, and Laura Yost, Group Manager of Public Relations, The Clorox Company, will present “The Health and Wellness Brand Checkup: Are Brand Reality and Consumer Perceptions Ever the Same?” at the Marketing Pharma & Healthcare To Women Conference (M2W-HC) in Chicago.
With 2010 signaling the convergence of three major health initiatives plus ongoing economy-based consumer health proactiveness, many organizations and brands are attempting to align their products and services with timely health and wellness messages. As consumers become increasingly savvy about when and where they get health-related information for themselves and their family, brands need to be able to clearly and authentically define and communicate their brand’s health and wellness proposition. In this session, Ketchum’s Well-Connected brand-building specialty will unveil a new proprietary tool, The Health and Wellness Brand Checkup, that offers communicators a comprehensive – yet specifically targeted – marketing tool to measure the impact of a brand’s health and wellness communications online and offline. The tool helps brands understand the brand reality and consumer perceptions in the health and wellness space by analyzing three key areas: brand essence; products and services offered; and marketing communications. During the session, Leslie and Laura will share a case study of a program designed to address The Health and Wellness Brand Checkup “diagnosis.”
The Marketing Pharma & Healthcare to Women Conference provides communicators and marketers the know-how to increase their brands’ emotional, cognitive and financial share of the largest, most lucrative, most active segment of the pharma and healthcare market – women. Presenters include nationally and internationally recognized women's marketing experts, pharma and healthcare marketing experts, women's pharma and healthcare marketing experts from research companies, media and ad agencies, and category leading brands worldwide.
Event:
“The Health and Wellness Brand Checkup: Are Brand Reality and Consumer Perceptions Ever the Same?” at the Marketing Pharma & Healthcare To Women Conference (M2W-HC)
Speakers:
- Leslie Schrader, Senior Vice President and Director of the Consumer Health & Wellness Practice, Ketchum
- Laura Yost, Group Manager of Public Relations, The Clorox Company
Time:
Nov. 16, 9:45-10:15 a.m.
Location:
78 E. Washington St.,
Chicago, IL 60602
More Information:
