Ketchum Sports & Entertainment Adds New Talent in Brazil and New York City
Ketchum Sports & Entertainment (KSE), a division of Ketchum, one of the world leaders in communications and public relations, has expanded its growing presence in Brazil and its leadership team in New York with two new hires – Felipe Soalheiro and Stephanie Burke respectively. From the FIFA World Cup™ to Olympic Games, Soalheiro and Burke bring vast experience in global sporting events as well as the knowledge to work with companies across a variety of industries.
“Felipe and Stephanie are invaluable additions to our expanding team and bring a worldly perspective from working in multiple countries,” said Ann Wool, Partner, Managing Director, KSE. “This kind of global experience is ever more important in the world of sponsorship as many of our clients are multinational corporations whose sports partnerships require them to activate across the globe.”
Soalheiro has joined KSE as Sports Director in the Sao Paulo office, and his appointment builds from the group’s launch in the market one year ago.
“Felipe has deep expertise in dealing with major sporting events such as the FIFA World Cup and the Olympic Games,” said Vania Ciorlia, Executive Director of KSE Brazil. “He also has strong relationships in the sports industry and an outstanding performance in developing businesses.”
With a B.A. in Sports Management and a New York University specialization in Sports, Entertainment and Events Marketing, Soalheiro brings over ten years of experience in managing integrated platforms in sports and sponsorships for some of the world’s largest brands. In his previous roles, Soalheiro worked with the marketing department of the Brazilian soccer team, Clube Atlético Mineiro, served as part of the Rio de Janeiro 2007 Pan American Games Organizing Committee and has also worked at leading marketing agencies, most recently Africa and Octagon.
Burke joins KSE as a Managing Account Supervisor in the New York City office where she plays a key role on international pieces of sports business including the P&G portfolio.
“Stephanie has a much sought-after gift of being an incredible client counselor and an inspiring team leader,” said Wool. “She has an excellent track record of making an immediate impact the business she touches and I know she will add great value to our clients.”
A UK native, Burke has nearly ten years of experience leading teams to develop and deliver sports sponsorship communications campaigns. She has extensive Olympic experience including managing a large portfolio of London 2012 Olympic Games business which included client integration with multiple governing bodies, partnering with athlete spokespeople and developing consumer programming.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.br.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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