Ketchum Selected as Newell Rubbermaid’s Technology Global Business Unit Global PR Agency of Record
robyn [dot] massey [at] ketchum [dot] com (robyn [dot] massey [at] ketchum [dot] com)
Atlanta, Nov. 24, 2008 – Ketchum, one of the world’s leading public relations agencies, has been selected as global public relations agency of record for Newell Rubbermaid’s Technology Global Business Unit, effective immediately. Ketchum will work with Newell Rubbermaid’s Technology Global Business Unit to provide brand communications support for its office and interactive classroom technology product portfolio.
Newell Rubbermaid’s Technology Global Business Unit is a worldwide leader in providing technology solutions that help individuals and companies improve their organization and productivity through innovative labeling, mailing and contact management. The unit is also a leading provider of interactive classroom technology that enables teachers, trainers, presenters, and collaborative teams to capture, manage, share and interactively create and present information and ideas. The agency-of-record assignment includes communications support for the Technology Global Business Unit’s brands, including DYMO®, Endicia®, CardScan®, and mimio® in North America, EMEA (Europe, Middle East, Africa), and Asia Pacific.
“We were impressed with Ketchum’s proven track record in achieving results that really impact global businesses, as well as their creative approach to impacting key audiences in this category,” said Jessica Miller, Vice President of Marketing and Sales for the Technology Global Business Unit.
Delphine Francois, Director of Sales and Marketing, EMEA, Technology Regional Global Business Unit, added, “Ketchum’s extensive global network and wide range of capabilities are ideal for our business.”
“Ketchum is looking forward to a winning partnership with the Newell Rubbermaid Technology Global Business Unit, and we’re enthusiastic about working with a truly iconic global brand that shares our passion for customer service,” said Hilary Hanson McKean, Partner and Director of Ketchum South, which is composed of the agency’s Atlanta and Dallas operations.
The integrated marketing assignment will be coordinated globally through the Ketchum South office and hub offices in Paris, France (EMEA), and Sydney, Australia (Asia Pacific), the latter through Ketchum affiliate ICON International Communications. The assignment also includes collaboration with the newly appointed global creative agency of record, McCann Worldgroup in Salt Lake City. The Bedford Group, a global marketing management consulting firm, conducted the review.
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research Network, Ketchum Sports Network, MMG (clinical trial recruitment) and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.