Ketchum Named One of U.K.’s Best Places to Work
Great Place to Work Institute Recognizes Ketchum London
robyn [dot] massey [at] ketchum [dot] com (robyn [dot] massey [at] ketchum [dot] com)
alicia [dot] stetzer [at] ketchum [dot] com (alicia [dot] stetzer [at] ketchum [dot] com)
London and New York, May 22, 2009 - Great Place to Work Institute U.K. today named leading global public relations agency Ketchum to its annual “U.K.’s 50 Best Workplaces” list. The rankings, which were released today to readers of the Financial Times and Guardian and unveiled at a ceremony held yesterday evening at the Grosvenor House Hotel, marks Ketchum’s fourth appearance on the list as one of the nation’s top 50 places to work.
“Here at Ketchum’s London office, we already knew this was one of the top places to work, but there’s nothing like a confirmation from such a prestigious institution as the Great Place to Work Institute,” said David Gallagher, Senior Partner, EMEA, and CEO, London. “This recognition is a great reflection of the spirit and camaraderie of the London employees, and for the agency as a whole.”
The top five drivers of the agency’s commitment to being a great workplace, as identified by Ketchum, are corporate social responsibility, customer service, morale, reputation and retention, which include the firm’s renowned commitment to career development. Other policies that contribute to Ketchum’s designation as a great employer include its employee-developed environmental policy, an open-door policy for pet visits, and a pro bono partnership to promote global literacy with Room to Read.
In an effort to reduce strain on the environment and keep employees’ minds and bodies in top shape, Ketchum London introduced the Ride to Work Scheme, where employees make tax-free payments on an agency-purchased bicycle. Colleagues have the option to participate in numerous extracurricular activities, like the officewide netball team or swimming club, and the office is also equipped with basketball, table tennis and table football on site.
The methodology for the U.K. 50 Best Workplaces rankings is based on an evaluation from an employee “Trust Index” survey, and a “Culture Audit” management survey. Employees are asked to evaluate their company’s performance based on five key areas: credibility, respect, fairness, pride and camaraderie.
Since 2003, the Great Place to Work Institute Europe has worked with leading European media publications – such as the Financial Times, El Pais, Berlingske Tidendes Nyheds-magasin, and Capital – to publish annual national lists of best workplaces and the annual List of Best Workplaces in Europe. More than 1,350 European companies representing 1.1 million employees participated in the 2009 study.
Earlier in the year, U.S.-based Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, a select list of advertising, public relations, digital and creative agencies that are predicted to succeed in 2009 based on demonstrated growth and creative performance. Also in 2009, Ketchum was given the distinction of honorable mention in PRWeek’s annual “Editors’ Choice” selection of an agency it deems most prepared to succeed in the coming year.
About the Best Workplaces Programme
The annual Great Place to Work ranking of the Best Workplaces in the U.K. was first produced in 2001 using the same methodology as that developed by the Great Place to Work Institute in the U.S. The U.K. and EU Best Workplaces ranking are published in the U.K. by the national press. Each year, the Great Place to Work Institute produces the Best Workplaces Programme, representing workplaces in 40 countries around the world.
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.