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Ketchum Celebrates 90th Anniversary by Winning Nine Silver Anvil Awards, More Than Any Other Firm

NEW YORK, June 14, 2013 – Global public relations agency and leading communications consultancy Ketchum took home nine Silver Anvil Awards at last night’s award ceremony in New York, which is sponsored by the Public Relations Society of America and recognizes the best in strategic public relations planning and execution. Ketchum won more awards at the event than any other firm, and it continues its record as the agency with the most Silver Anvil wins since the program’s inception, with a total of 145. In addition, Ketchum and maslansky + partners’ work with the U.S. Farmers & Ranchers Alliance on the “Food Dialogues” campaign won four Silver Anvils.

Rob Flaherty, senior partner and chief executive officer of Ketchum, said: “It is fitting that as we celebrate Ketchum’s 90th anniversary, our clients are recognized with nine award wins tonight. The Silver Anvils are the top honor in the U.S. public relations industry, and we are so pleased that our clients continue to be recognized in such a distinguished forum. The Silver Anvils pay tribute to professional skill, creativity and resourcefulness, which are three traits Ketchum prides itself on having espoused throughout our 90-year legacy and continues to exemplify every day to service the needs of our clients.”

Ketchum’s client work was shortlisted across 15 categories, from community relations to integrated communications to reputation management.

Ketchum and its clients won Silver Anvil awards in the following categories:

EVENTS AND OBSERVANCES SEVEN OR FEWER DAYS – ASSOCIATIONS
“From The Big Apple to The Sunset Strip, America's Farmers and Ranchers Are Leading The Food Dialogues”
U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners 

INTEGRATED COMMUNICATIONS – ASSOCIATIONS
“From The Farm Belt to Facebook and Beyond, America's Farmers and Ranchers Are Leading The Food Dialogues”
U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners 

INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS: FOOD AND BEVERAGE
“Hershey's Simple Pleasures® Chocolates Summer of Sweet IndependenceTM
Hershey’s with Ketchum  

INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS: PACKAGED GOODS
“Rock ‘n' Advil Stories Campaign Drives Consumer Engagement and Sales”
Pfizer Consumer Healthcare with Ketchum  

ISSUES MANAGEMENT – ASSOCIATIONS AND NONPROFIT ORGANIZATIONS
“From East to West and Everywhere in Between, America's Farmers and Ranchers Are Leading The Food Dialogues”
U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners 

MARKETING BUSINESS-TO-BUSINESS – PROFESSIONAL AND FINANCIAL SERVICES
“Expanding Main Street – Chase's Mission Small Business with LivingSocial”
Chase with Ketchum  

MARKETING CONSUMER PRODUCTS – NON-PACKAGED GOODS

“Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Santa Fe”
Hyundai Motor America with Ketchum
 

MARKETING CONSUMER SERVICES – TRAVEL, TOURISM AND HOSPITALITY

“DoubleTree by Hilton's Little Things Project Brightens Travel Experiences Nationwide”
DoubleTree by Hilton with Ketchum, Gensler, Digital Royalty, OMD, Decibel Management and Laird 

REPUTATION AND BRAND MANAGEMENT – ASSOCIATIONS
“ From East to West and Everywhere in Between, America's Farmers and Ranchers Are Leading The Food Dialogues”
U.S. Farmers & Ranchers Alliance with Ketchum and maslansky + partners 

These award wins follow a number of high honors bestowed to Ketchum in the last year. In May 2013, Ketchum was named EMEA Consultancy of the Year, won 12 Americas SABRE Awards and five EMEA SABRE Awards. In March 2013, Ketchum won three PRWeek Awards on behalf of its client work. In 2012, Ketchum received the European Excellence Award for Agency of the Year, and Ketchum and IBM took home the Best of Silver Anvil Award for the best campaign of the year.

About PRSA’s Silver Anvil Awards

PRSA’s Silver Anvil award represents the pinnacle of achievement and the highest standards of performance in the public relations profession. Symbolizing the forging of public opinion, the Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winning programs must incorporate sound research, planning, execution and evaluation. The 2013 Silver Anvil Awards Evening – ranked “#1 Public Relations Industry Event in New York” by BizBash in its annual “New York's Top 100 Events” – salutes the practice of public relations and the finalists of this year’s competition.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

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