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Ketchum Partner and Brand Marketing Practice Director Kelley Skoloda has written a new book -- Too Busy to Shop: Marketing to “Multi-Minding” Women – to explain today’s “multi-minding” woman and how marketers can reach this super consumer, who makes 85% of all consumer purchasing decisions. Based on research, interviews, and Kelley's 20 years of brand marketing work at Ketchum with major clients, Too Busy to Shop describes what marketers need to know about multi-minding – a word coined by Kelley and Ketchum – and its implications for companies seeking to speak to women buyers.
To find out more information about the book and Ketchum’s marketing-to-women services, visit these links:
Contact:
Kelley Skoloda
Partner and Director, Global Brand Marketing Practice
Pittsburgh
+1-412-456-3963
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 Kelley Skoloda  |
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Brand Marketing Practice
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