Omnicom Group

Ketchum is part of the Diversified Agency Services (DAS) division of Omnicom Group (NYSE: OMC), a strategic holding company that manages a portfolio of companies that operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. More information on DAS and Omnicom Group can be found at the following sites:

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Keywords :
Omnicom Group, word of mouth marketing, public relations agencies, marketing communications agency, public relations specialist, public affairs consultants, corporate communications consultants, crisis management consulting

"People don't want to be 'marketed to'; they want to be 'communicated with.' "

— Flint McGlaughlin, publisher of Marketing Experiments Journal