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In this section you will find our latest agency news. Please click the headline of each story for additional information.

 

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Nov.5, 2009 Wall Street Journal Selects Ketchum Pleon as Agency Partner for Its Future of Finance Initiative
The Wall Street Journal has selected Ketchum Pleon as its agency partner to develop communications strategy and media relations for the Journal’s Future of Finance Initiative, a unique international conference that addresses the most urgent priorities for global economic recovery. ...
Nov.4, 2009 New Book Applies Proven Investment Strategies to Re-Building Corporate Trust
Joachim Klewes and Robert Wreschniok of Ketchum Pleon, editors of a new management book entitled “Reputation Capital: Building and Maintaining Trust in the 21st Century,” will be discussing their strategies and other aspects of reputation management at the European Centre for Reputation Studies’ (ECRS) fourth annual international symposium, Nov. 13, in Munich. ...
Oct.21, 2009 Ketchum Pleon London Appoints Paddy Blewer to U.K. Corporate Affairs Post
Ketchum has announced the appointment of Patrick “Paddy” Blewer to the role of Associate Director, U.K. Corporate and Public Affairs, a role in which he will advise the agency’s global energy clients as well as support various clients’ corporate and financial communications needs....
Sep.30, 2009 New Energy Specialty Helps Companies Succeed Amid Energy Revolution
Ketchum has announced the launch of Ketchum Energy, a specialty group focused on helping clients differentiate and advance their brands, products and positions in the dynamic energy industry....
Sep.22, 2009 Recent CEO Shuffles Highlight Rising Costs, Opportunities and Risks of Change at Top
Ketchum has announced a new communication program called CEO Accelerator to help corporations position a new CEO for success and protect the financial and reputational investment corporations place in a new leader....
Sep.15, 2009 PRSA Seeks Industry Agreement on Measurement Standards
The Public Relations Society of America has issued a new set of standards for measuring public relations' influence that is based on the recommendations of a group led by David Rockland, Ketchum Partner and Managing Director of Global Research....
Jul.30, 2009 Zócalo Group Unveils Digital Footprint Index to Help Brands Better Understand, Measure and Accelerate Social Media Engagement
Zócalo Group, a full-service word-of-mouth marketing agency and part of Ketchum, has unveiled Digital Footprint Index, a social media diagnostic tool developed to improve where and how brands are discussed and recommended across social media channels....
Jul.24, 2009 Ketchum Conducts Survey of Women Bloggers: Can We Talk?
A recent Ketchum survey of attendees of BlogHer ’09, the largest gathering of female bloggers in North America, confirms that women bloggers are a growing channel of influence for marketing and public relations professionals....
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