New Book Applies Proven Investment Strategies to Re-Building Corporate Trust Joachim Klewes and Robert Wreschniok of Ketchum Pleon, editors of a new management book entitled “Reputation Capital: Building and Maintaining Trust in the 21st Century,” will be discussing their strategies and other aspects of reputation management at the European Centre for Reputation Studies’ (ECRS) fourth annual international symposium, Nov. 13, in Munich. ...
Oct.21, 2009
Ketchum Pleon London Appoints Paddy Blewer to U.K. Corporate Affairs Post Ketchum has announced the appointment of Patrick “Paddy” Blewer to the role of Associate Director, U.K. Corporate and Public Affairs, a role in which he will advise the agency’s global energy clients as well as support various clients’ corporate and financial communications needs....
PRSA Seeks Industry Agreement on Measurement Standards The Public Relations Society of America has issued a new set of standards for measuring public relations' influence that is based on the recommendations of a group led by David Rockland, Ketchum Partner and Managing Director of Global Research....
Ketchum Conducts Survey of Women Bloggers: Can We Talk? A recent Ketchum survey of attendees of BlogHer ’09, the largest gathering of female bloggers in North America, confirms that women bloggers are a growing channel of influence for marketing and public relations professionals....
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