Hispanics represent more than 15% of the population, control $860 billion a year in buying power, but still remain one of the most overlooked markets in the U.S. As the largest and fastest-growing minority group in the U.S., Hispanics offer a tremendous market-growth opportunity for companies that can engage this 45-million-plus segment.
But effectively communicating with the Hispanic population requires proven abilities and contacts to develop and implement culturally relevant campaigns that deliver. Ketchum Latino knows how to reach this audience to build brand awareness and guide your company in understanding the characteristics of this crucial market segment. Our diverse network of professionals are masters at how to build and reposition brands, launch products, create story angles, and get products in the news, and we deliver targeted campaigns that bridge language and lifestyle differences to ensure that marketing programs speak to the needs and values of Hispanic communities.
We're passionate about marketing brands to Hispanic audiences and we know these audiences better than anyone. How? We conduct proprietary research, we personally know the influencers and thought leaders, we have created networks of expertise and target audiences, and we have worked with some of today's largest companies and most well-known brands. Among our tools are an "in-culture" planning tool to uncover culturally relevant insights about a client's core audience, a media-planning tool to help clients identify the strategic opportunities to reach their Hispanic target audiences, and ROI Hispanic, which offers clients a way to gauge return on investment for media programs targeting Hispanics.
Whether it's building brand awareness for a product, managing the reputation of a corporation, or responding to an issue, Ketchum Latino delivers targeted public relations campaigns that resonate with today's Hispanic communities.
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