Ketchum Germany Cosponsors Trend Day Event on May 8
Submitted by admin on Wed, 2008-04-30 22:07.
Short Description
Ketchum Germany is helping sponsor one of Europe's premier marketing and communications thought-leadership forums in Hamburg on May 8.
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On May 8, Ketchum Germany is cosponsoring Trend Day, an annual German thought-leadership forum in Hamburg where some of the leading thinkers in marketing and management share insights on the latest business and communications trends.
The theme of this year’s event is identity management. While personal identity used to be shaped by work, family and religion, today identity is defined dynamically and becoming a management task. The question of “Who am I?” is being replaced by “Who do I want to be?”
At the same time, the days of one-way communication are over. The focus is shifting to the consumer rather than the product. Rather than anchoring a static picture of the brand in consumers’ minds, the goal will increasingly be to live and breathe the brand identity in a process of interaction with the customer.
This year’s Trend Day will explore these themes and their ramifications for communicators and marketers.
Event:
Trend Day: Identity Management
Speakers:
Richard Florida, Professor, University of Toronto, and Author
Peter Wippermann, Professor of Communication Design, Folkwang Hochschule, and Founder of Trend Day
Norbert Bolz, Professor, Institute of Language and Communication, Technical University of Berlin
David Bosshart, CEO of the Gottlieb Duttweiler Institute for Economic and Social Studies
Danny Choo, Founder, Mirai
Dick Hardt, Founder and CEO of Sxip Identity
Willem Velthoven, Cofounder of Mediamatic and Mediamatic Labs
Hartmut Esslinger, Founder of Frog Design and Professor of Industrial Design, Vienna University of Applied Arts
Daniel Nissanoff, Cofounder of Portero
Time:
May 8
Location:
Haus der Seefahrt, Hohe Brücke 1, 20459 Hamburg, Germany
On May 8, 