Ketchum Entertainment Marketing

Different from the traditional marketing channels of advertisements, public relations placements or merchandising promotions, the world of entertainment offers the electricity of a star, the inspiration of a performance, or the magic of a special effect to redefine an associated brand or product in an entirely different light. At the same time, with the increasing power of each person to now individually capture, organize and access his or her preferred content when and where he or she wants it, entertainment and its sheer popularity have made feature movies, television shows, music albums and other vehicles one of the few remaining outlets to reach people on a universal scale. For these reasons, brand marketers are increasingly looking to leverage the world of entertainment to reach today’s consumers.

     
Ketchum Entertainment Marketing (KEM) integrates public relations with entertainment, lifestyle and pop-culture marketing to help companies reach consumers through these connections. A boutique entertainment marketing firm and part of the Ketchum global public relations agency network, KEM links strategically relevant film, television and music properties to clients’ products and brands via entertainment-based promotions, product placements, celebrity endorsements, and deals and sponsorships. In this way, KEM public relations specialists connect clients’ products and services to the vivid ideas and emotions that entertainment awakens in people.

While working with entertainment can be exciting, KEM has learned that the keys to success don't involve striking an entertainment alliance just for the sake of a studio pass. Success rests on entertainment partnerships that distinguish a brand's essence, enhance a company’s market share and meaningfully impact its bottom line. These successful marketing partnerships require gaining a keen understanding of the world of entertainment, developing a communications strategy to target specific audiences via an entertainment medium based on this understanding, and executing a campaign that brings to life the synergy of a brand or product with an aspect of the entertainment world.

KEM is uniquely positioned to help today’s companies realize these goals. Based in New York and Los Angeles, KEM offers an integrated team of diverse marketing and communications specialists, experience gained from a client roster including some of the world’s most preeminent brands, and a comprehensive portfolio of both traditional and specialized marketing and media relations services.

KEM’s core capabilities are encompassed by four key groups:

• On Screen - This group focuses on matching strategically relevant film, television and music properties to clients’ products and brands.
• Buzz - Dedicated to raising clients’ brand awareness in the media, this group focuses on celebrity seeding, special events and talent negotiations. The group has executed numerous red-carpet events, launch parties and store openings.
• Connections - This group helps facilitate studio partnerships, celebrity endorsement deals and sponsorships, and also works extensively on entertainment-based promotions.
• Fusion - This newly formed group is designed to leverage a brand’s media presence via stronger content integration.

Among KEM’s broader range of capabilities and services:

• Promotional partnerships with film, television, radio, music, video and Internet media
• Product placements and launches
• Celebrity endorsements
• Brand development and repositioning
• Message strategy and development
• Film, video, and multimedia presentations
• Press conferences
• Special event promotions
• Media relations
• Media monitoring and analysis

With the focus and attentiveness of a boutique firm, the talent and resources of a global public relations agency, and more than six years of success with some of the world’s leading brands, Ketchum Entertainment Marketing provides a compelling solution for companies looking to communicate their messages through the power and magic of the entertainment world.