Women today are busier than ever. Multi-tasking has evolved into multi-minding as women mentally juggle the multiple dimensions of their robust lives. That leaves little time for commercial messages. But successful marketers are engaging multi-minding women in a variety of ways that result in rewarding relationships for the female consumer and the marketer.
Kelley Skoloda will host a panel discussion on how successful marketers are mixing both traditional and new tactics to build relationships and advocates among their female consumer base. Kelley will be joined on stage by several senior-level marketing and communications executives, including Aurora Gonzalez, Director of Public Relations at Frito-Lay; Tricia Heinrich, Vice President of Communications at the California Milk Advisory Board; Susanne Norwitz, Director of Brand Public Relations at Kellogg; and Laura Keely, Director of Kimberly-Clark's Consumer Promotion Marketing.
The 4th Annual M2W Conference is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women’s market. The 2008 conference will feature speakers and presentations that will address such areas as launching new women’s marketing initiatives, understanding word-of-mouth marketing with female consumers, and reaching women online strategically.
Event:
Speakers:
- Kelley Skoloda, Partner and Director, Global Brand Marketing Practice, Ketchum
- Aurora Gonzalez, Director, Public Relations, Frito-Lay
- Tricia Heinrich, Vice President, Communications, California Milk Advisory Board
- Susanne Norwitz, Director of Brand Public Relations, Kellogg
- Laura Keely, Director, Kimberly-Clark's Consumer Promotion Marketing
Time:
May 8, 10:30-11:00 a.m.
Location:
Chicago Cultural Center, 78 East Washington Street, Chicago, Illinois, 60602
More Information:
On May 8, 