Women Go 'CROPing' Before Shopping

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Title : Women Go 'CROPing' Before Shopping
Length :	4:54 minutes (866.87 KB)	Format :	MP3 Mono 24kHz 24Kbps (CBR)
What most influences women's buying decisions? Ads? Celebrities? Ketchum Brand Marketing Practice Director Kelley Skoloda discusses the Ketchum survey that finds family and friends prove the most significant shopping influencers.

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Keywords :
women 25to54, multiminding, CROPing, Kelley Skoloda, marketing communications agency, Brand Marketing Practice

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management