Two Vice Presidents Join Ketchum Interactive Communications

 

 

Robyn Massey

+1-646-935-4068

robyn.massey@ketchum.com  

 

 

New York, February 21, 2008 – Global public relations firm Ketchum announced the addition of two new vice presidents: James Andrews, Director, Atlanta, and Scott Kilroy, Director, New York, to its Ketchum Interactive Communications (KIC) division.

 

“With the digital revolution fully upon us, it is essential to provide clients with knowledgeable and strategic guidance in navigating the online space. James and Scott can offer this counsel as well as the proven technical know-how that companies need to leverage the interactive opportunities available to them,” said Chad Latz, Senior Vice President, Interactive Strategy and Solutions, Ketchum, who will oversee Andrews and Kilroy.

 

Under the senior leadership of David Rockland, Partner and Managing Director, Research and Interactive Communications, KIC combines Ketchum’s public relations expertise with fully integrated digital programs that earn high-impact, measurable business connections with the online communities that matter most to clients.

           

Andrews, a blogger for FastCompany.com, was the founder of BrandInfluence, a strategic marketing and cultural branding agency that specializes in the convergence of technology, culture and entertainment. He also publishes TheKeyInfluencer.com, an online and mobile property for executives and influencers in the entertainment, advertising and media industries. Early in his career, Andrews served as a senior executive at Columbia Records, where he pioneered online marketing efforts. In the late 1990s, he created Soul Purpose, an influential e-mail newsletter about the entertainment and advertising industries, which was sold to new-media company Urban Box Office. The sale, and subsequent success of the newsletter, earned Andrews recognition in The Wall Street Journal, NBC, Daily Variety, and Billboard.

 

With over 11 years of management experience in the online space, Kilroy has held director level positions for such companies as MTV.com, Vizy Interactive, publicly traded Alloy Inc. and Burson-Marsteller. Prior to joining Ketchum, he served as director of technology at Innovation Ads, where he led the development of the company’s lead management software. In these positions, he has directed large-scale interactive programs for clients such as Johnson & Johnson, SoBe Beverages (PepsiCo), and Solomon Smith Barney. He is currently a member of the Interactive Advertising Bureau and the Direct Marketing Association.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.