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Today’s consumers want control. And thanks to today’s
consumer-generated media and online communities, they
can have it. The companies that are prospering in today’s
new media environment are the ones engaging consumers
through the self-empowering technologies and open forums
that consumers now expect.
Whether a standard Web site, a customized micro site, an online survey, an e-mail campaign, a blog launch, or a viral marketing strategy, Ketchum Interactive Communications offers the experience, skill and insight to meet these communication challenges.
Ketchum Interactive Communications combines Ketchum’s proven public-relations expertise with fully integrated digital programs that earn high-impact, measurable business connections with the online communities that matter most to our clients. Using a full range of interactive capabilities and digital-media tools, Ketchum Interactive Communications offers services that actively engage and mobilize online audiences through superb technology solutions based on clear strategy and top creative design.
Ketchum Interactive Communications staff includes both public relations and integrated marketing strategists, as well as design and technology specialists. All Ketchum Interactive Communications work is firmly grounded in solid communication research and strategy.
After working with a client to define its business objectives and gain a firm grasp of the nature of the company or brand, Ketchum Interactive Communications account teams thoroughly analyze the client’s audiences, communities, supporters, detractors, influencers, and others to determine what they need, want, and expect. Depending upon these targeted goals, Ketchum Interactive Communications offers a wide range of services:
Strategic Services
- Web site audits and Web analytics
- Web content strategy
- Online issues monitoring and analysis
- Digital Immersion Days
- Digital “Swarms”
Online Engagement Solutions
- Blog monitoring and analysis, blog relations strategy, and blog design and deployment
- Podcast production
- RSS strategy
- Mobile marketing
- Online influencer targeting
- Online community development
- Social networking strategy
- Search engine optimization and marketing
- Grass-roots campaigns
- E-mail marketing
Web Design and Development
- Web sites
- Intranet sites
- Micro sites
- E-learning programs
- Video streaming applications
- Advanced Flash applications
At the forefront of the latest technology, Ketchum Interactive Communications offers clients the insight and tools needed to navigate through the complex and ever-changing online landscape.
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