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Chengdu
Chris Liu, Partner, Chief Business Officer, Greater China
China's western region has approximately 50% of the country's population. Chengdu, the region's most important commercial center, has a market reach of 200 million consumers, and is home to 100 of the world's top 500 companies and a key manufacturing hub for a variety of industries. Chengdu has been growing rapidly in recent years and with it has the demand for professional public relations services.
Ketchum is represented in Chengdu and throughout the Southwest region of China by Sailing Public Relations, our exclusive strategic affiliate. Working in partnership, Ketchum is able to offer strong capabilities in media relations, government relations, brand marketing, event management, B2B communications, training and research for both multinational and local corporations operating in this vibrant area.
Our seasoned professionals in Chengdu have a unique combination of world-class communications capabilities and deep knowledge of the local media, government and influencer landscape. They are communications veterans with rich experience in the local market fully integrated into the Ketchum Greater China network and working to the same high standards utilizing our proprietary tools and platforms.