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Welcome to Ketchum Greater China
| Highlights: |
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| New Exclusive Affiliate in South Korea |
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| World Expo: Making the Most of It |
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| 2009 Year in The Review |
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| Year End Award Wins for Ketchum |
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| 30 Years of Passion and Precision in Greater China |
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 Ketchum Greater China is one of the longest established communications networks in China. Founded in Hong Kong in 1980, the network now comprises six wholly owned offices in Beijing, Shanghai, Guangzhou, Taipei and Chengdu. Few agencies can match the established Greater China market coverage and experience, international standards in working practice, specialist knowledge and the local-global network accessibility offered by Ketchum Greater China.
Ketchum’s services cater to the emerging needs of the rapidly developing China market and support its growing position in the wider world. Ketchum Greater China has been run by local Chinese professionals since its foundation more than 25 years ago and is managed by an international team ensuring that local expertise and an appreciation of local culture firmly underpins our international outlook and adherence to global standards.
 Representing both Greater China and the Asia Pacific arm of Ketchum’s global network through exclusive affiliates and strategic alliance partners across the region, Ketchum can provide consistent and coordinated support over any geography. As China plays an increasingly prominent role of the world stage Ketchum’s comprehensive range of services are designed to support both multinational companies operating in China and Asia Pacific and Chinese companies looking to expand their reach both locally and internationally.
Ketchum Greater China operates six specialist practices integrated into the global network giving clients access to dedicated staff with in-depth industry knowledge. These practices are: Corporate, Technology, Financial Communications, Public Affairs, Brand Marketing and Food and Nutrition. This level of expertise is supported by working groups specializing in the most up-to-date and fast-moving approaches to PR. Collectively our specialist teams offer our clients an industry-leading level of service from strategy planning, to media outreach and measurement and evaluation of results.
Over more than 25 years Ketchum has been instrumental in the emergence and evolution of the PR industry in Greater China from a misunderstood discipline to an established and valued tool essential to building awareness and reputations amongst stakeholders. In a rapidly developing market, core values of a client-centred approach tailoring campaigns to the needs of each company remain central to our philosophy to ensure success in serving all clients large or small in the region.
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Greater China Ketchum Offices