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Food 2020: The Consumer as CEO |
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Submitted by admin on Thu, 2009-01-08 17:00.
Food & Nutrition Practice | Food 2020 | food communications | food marketing | Linda Eatherton | nutrition communications | nutrition marketing
| Play : |
| | Title : Food 2020: The Consumer as CEO |
| Length : | 10:59 minutes (10.07 MB) |
Format : | MP3 Stereo 44kHz 128Kbps (CBR) |
| In October 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO. In this podcast, Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the "Supermarket Guru" and a leading food author, reporter, and columnist, discuss the implications of the study, which examined the perceptions, expectations and considerations about food among consumers in the U.S., the U.K., Germany, Argentina and China. The survey's findings paint a picture of consumers wanting more –- more information, more choices, more accountability, more control -- and reveal where consumers would place priorities if they were the CEO of a large food company. |
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