Food 2020: The Consumer as CEO

Short Description

On Oct. 16, 2008, Ketchum’s Global Food & Nutrition Practice unveiled the results of a global survey titled Food 2020: The Consumer as CEO in a special presentation at Mezzanine in San Francisco. Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, and Phil Lempert, the Supermarket Guru and a leading food author, reporter, and columnist, presented the survey results and led a discussion of consumers’ chief food concerns today and how they expect those concerns to change over the next decade.

Full Story

The study and presentation examined the perceptions, expectations and considerations about food among consumers in the U.S., the U.K., Germany, Argentina and China, and the insights that emerged from the results paint a picture of consumers wanting more – more information, more choices, more accountability, more control. The survey also revealed where consumers would place priorities if they were the CEO of a large food company. Together, these findings yielded some strong indications of what the global food industry might look like by the year 2020.

Below is more information on the survey and the presentation, including an executive summary of the key findings and implications; a special issue of Ketchum's online magazine, Perspectives, on the study; a videocast by Phil Lempert on the study's findings; the news release announcing the results; photos from the event; bios of the presenters; and the leaders to contact for more information.