Ketchum Pleon’s answer to the networking of the capital market and players from the financial services industry is a corresponding integrated structure. The strategic competence with M&A transactions, privatizations, initial public offerings, restructuring and bankruptcies is complemented by the work for and with banks, investment funds, insurance companies, and private equity and advisory firms. In this respect, synergies come into play, for example, when addressing target groups, in topic and event management, as well as through long-standing contacts to the media.
Our consulting in terms of strategy and content for the top management at our clients is accompanied by accomplished and efficient project management in the implementation of communication measures, as well as many years of proven media competence. This means we can guarantee not only complex consulting, but also swift and efficient support for those with responsibility for communication for our clients with all the necessary measures in investor relations, media relations and internal communication. This is something on which our clients can rely, and likewise can be assured of absolute confidentiality on.
In this age of transparency and the 24/7 news cycle, publicly traded companies need to manage their financial communications as proactively and strategically as they manage the more tangible assets on their balance sheet. Ketchum Pleon -- and Ketchum in the U.S. and Asia Pacific – uses its deep expertise and experience to help companies strategically plan for and deliver their most critical financial communications. Our Financial Communications services encompass the following:
Transactions: Ketchum Pleon has supported virtually every type of financial transaction from initial public offerings to bankruptcies to less common structures such as special purpose acquisition corporations. Our professionals have experience in some of the most high-profile (hostile and friendly) mergers and acquisitions of the last two decades. Our services regarding transactions include:
- Overall concept marketing programme
- Corporate storytelling
- Equity storytelling
- Positioning
- Scenario analysis
- Content-related advisories
- Project management
- Matching with banks, lawyers and other consultants
- One-voice policy
- Agenda setting
- Topic management
- Press reports
- Q&As
- Media training
- Speeches
- Bylined articles
- Media partnerships
Investor Relations: Ketchum Pleon’s Financial Communications offers all the same services as an investor relations boutique but with the reach and depth of a top-10 global agency. With hands-on experience as both in-house investor relations officers and agency specialists, we provide senior-level counsel on best practices to CEOs, CFOs and investor relations directors, with a special expertise in earnings announcements, earnings guidance, disclosure practices and accounting transparency. Our list of investor relations services include:
- IR strategy
- Investor perception studies
- Analyst/Investor meeting support
- Road show presentations
- Investor targeting
- Annual shareholder meetings
- Presentation training for investor audiences
- Financial calender
- Regular publications
- Content-related advisories
Reporting: In addition to quarterly reporting, Ketchum Pleon supports companies in the writing, design and production of annual reports and other reports. We offer our clients advice on best practices and the latest trends in annual reports, and ensure that the final product tells a compelling and authentic story about the company’s vision, objectives and progress toward achieving its goals. We offer our clients a full-service package for their reports, including:
- SWOT-Analysis of the latest report published
- Conception and idea sketches
- Development of leitmotif
- Integration into corporate literature
- Wrting and editorial services
- Graphic design
Companies today routinely face complex challenges and demanding stakeholders. As an agency that helps steward some of the world’s best known corporate brands through a network of more than 100 offices and affiliates, Ketchum Pleon’s approach to financial communications – compelling corporate storytelling backed by credible data – helps our clients meet these challenges head-on and address the forces that impact share value.
