In this age of transparency and a 24/7 news cycle, publicly traded companies need to manage their financial communications as proactively and strategically as they manage the more tangible assets on their balance sheet.
Ketchum -- and Ketchum Pleon in Europe – uses its deep expertise and experience to help companies strategically plan for and deliver their most critical financial communications. Our financial communications services encompass the following:
Transactions: Ketchum has supported virtually every type of financial transaction from initial public offerings to bankruptcies to less common structures, such as special purpose acquisition corporations. Our professionals have experience in some of the most high-profile (hostile and friendly) mergers and acquisitions of the last two decades. In 2009, Ketchum’s support for transactions included:
- $720 million initial public offering on the New York Stock Exchange
- $200 million special purpose acquisition corporation listed on Nasdaq
- $36.5 billion bankruptcy of a U.S. mortgage underwriter
- A proxy contest in the U.S. waged by a dissident shareholder group
Other notable transactions over the past few years include an $11 billion merger in the U.S. retail sector, a $26 billion private equity transaction in financial services and a $6 billion spin-off and NYSE listing in the real estate sector.
Investor Relations: Ketchum’s Financial Communications offers all the same services as an investor relations boutique but with the reach and depth of a top-10 global agency. With hands-on experience as both in-house investor relations officers and agency specialists, we provide senior-level counsel on best practices to CEOs, CFOs and investor relations directors, with a special expertise in earnings announcements, earnings guidance, disclosure practices and accounting transparency. Our list of investor relations services include:
- Investor perception studies
- Analyst and investor meeting support
- Road show presentations
- Quarterly earnings announcements
- Investor targeting
- Annual shareholder meetings
- Presentation training for investor audiences
Reporting: In addition to quarterly reporting, Ketchum supports companies in the writing, design and production of annual reports to shareholders and other reports. We offer our clients advice on best practices and latest trends in annual reports, and ensure that the final product tells a compelling and authentic story about the company’s vision, objectives and progress toward achieving its goals.
Companies today routinely face complex challenges and demanding stakeholders. As an agency that helps steward some of the world’s best known corporate brands through a global network of offices and affiliates, Ketchum’s approach to financial communications – compelling corporate storytelling backed by credible data – helps our clients meet these challenges head-on and address the forces that impact share value.
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