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Ellen DeGeneres Pushes Orville Redenbacher’s Popcorn During Countdown to Oscars

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Ketchum Entertainment

	Overview Contacts
	Ann Wool Partner and Managing Director, Ketchum Sports and Entertainment New York +1-646-935-4127 ann.wool@ketchum.com
	Beth Harris Senior Vice President and Director of Entertainment Los Angeles +1-310-584-8300 beth.harris@ketchum.com

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Keywords :
entertainment marketing, product placement, event marketing agency, entertainment PR, celebrity events, talent negotiations, celebrity spokesperson, talent buying, brand integration, celebrity negotiations, entertainment media

"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum

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Ketchum Entertainment