Expertise

Different from the traditional marketing channels of advertisements, public relations placements or merchandising promotions, the world of entertainment offers the electricity of a star, the inspiration of a performance, or the magic of a special effect to redefine an associated brand or product in an entirely different light.

 

At the same time, with the increasing power of each person to now individually capture, organize and access his or her preferred content when and where he or she wants it, entertainment and its sheer popularity have made feature movies, television shows, music albums and other vehicles one of the few remaining outlets to reach people on a universal scale. For these reasons, brand marketers are increasingly looking to leverage the world of entertainment to reach today's consumers.

 

Ketchum Entertainment integrates public relations with entertainment, lifestyle and pop-culture marketing to help companies reach consumers through these connections. A boutique entertainment marketing firm and part of the Ketchum global public relations agency network, Ketchum Entertainment links strategically relevant film, television and music properties to clients' products and brands via entertainment-based promotions, product placements, celebrity endorsements, and deals and sponsorships. In this way, our public relations specialists connect clients' products and services to the vivid ideas and emotions that entertainment awakens in people.

 

While working with entertainment can be exciting, Ketchum Entertainment has learned that the keys to success don't involve striking an entertainment alliance just for the sake of a studio pass. Success rests on entertainment partnerships that distinguish a brand's essence, enhance a company's market share and meaningfully impact its bottom line.

 

These successful marketing partnerships require a keen understanding of the world of entertainment, developing a communications strategy to target specific audiences via an entertainment medium based on this understanding, and executing a campaign that brings to life the synergy of a brand or product with an aspect of the entertainment world.

 

Ketchum Entertainment is uniquely positioned to help today's companies realize these goals. Based in New York and Los Angeles, we offer an integrated team of diverse marketing and communications specialists, experience gained from a client roster that includes some of the world's leading brands, and a comprehensive portfolio of both traditional and specialized marketing and media relations services.

 

Ketchum Entertainment’s core groups include:

Our capabilities and services include:

With the focus and attentiveness of a boutique firm, the talent and resources of a global public relations agency, and more than six years of success with some of the world's leading brands, Ketchum Entertainment provides a compelling solution for companies looking to communicate their messages through the power and magic of the entertainment world.