Expertise

Ketchum Energy is a specialty services group that focuses on helping energy organizations make innovation the driving differentiator for their brands, products and positions. Our approach is focused on compelling storytelling and stakeholder engagement, helping clients navigate complex communications challenges to define an innovation brand, from policy to profitability to professionally managed reputation.

 

Ketchum’s network of energy specialists crosses the agency’s multinational footprint – from the Americas to Asia to Africa to Europe – with dramatic growth following the recent merger of Ketchum and Pleon to form the largest public relations consultancy in Europe. Ketchum Energy expands just as the energy sector is expected to be a leading economic driver in 2010, but confronts the demands of a growing world population, urgent calls for action on climate change, and frustration over rising energy bills. For energy companies, the need to lead and innovate and tell their stories in this fast-changing media world makes strategic, measurable communications more critical than ever.

 

At the heart of Ketchum’s approach to helping position clients strategically is our Energy Innovation Storytelling, a proprietary communications program that unlocks ideas, maps goals, distills messages, defines strategy, and measures campaign success. It is based on the Ketchum Programming Process.

 

Ketchum Energy can help with a range of needs:

Ketchum Energy helps companies respond to the communications challenges of energy cost, supply, regulation and environmental impact while also enabling them to define and deliver their stories of value and innovation.