Expertise

 

 

In today’s world of constantly connected communication and ever-expanding interactive technologies, it’s no secret that reaching consumers with targeted messages has become harder than ever. Consumers want control, and thanks to today’s consumer-generated media, they have more of it than ever. People now have their own slice of content when and where they want it, and expect their content to be ever more technologically personalized. As a result, understanding how to share a story with consumers through the right mix of digital media has quickly become a priority.

 

Ketchum Digital is Ketchum’s full-service interactive strategy, Web design, video production and multimedia development group that helps companies tell their stories to reach their consumers. We marry traditional public relations expertise with online talent – interactive strategists, social media experts, bloggers, digital designers and producers – to provide brands with integrated digital solutions that authentically engage, inform and entertain consumers with the goal of building meaningful relationships. Our services range from “meme” tracking to blogging, podcasts to webisodes, search engine optimization to viral marketing, Web design to micro site development, and graphic design to branding identity.

 

We start with an idea grounded in solid communication research and strategy. We next define the business objective, be it raising awareness, enhancing corporate reputation or building brand preference. Then we understand the nature of a company or brand, whether it’s a consumer product company, professional services firm or government agency. Finally, we analyze the audiences – who are they, what are their needs and wants, and how can they best be engaged?

 

Using this approach, we’ve created digital media solutions for clients including Cadbury Schweppes, FedEx, GlaxoSmithKline, Kimberly Clark, Kodak, Monster and Nokia, among many other industry-leading companies. Our end-to-end digital services include this range of offerings:

 

At Ketchum Digital, we know PR, we know interactive media, we know creativity, we know technology – and we know how to merge these worlds to meet today’s biggest marketing and communication challenges.