Cottonelle Great Debate

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Cottonelle Great Debate

In a provocative campaign for Cottonelle, Ketchum disrupted consumers’ “all toilet paper is the same” notion with “The Great Debate” commercial program, focused on the humorous and relevant “Do you roll over or under?” debate. With celebrity spokespeople, a consumer event and blogger partnerships, we drove more than 770,000 visits and nearly 600,000 votes to CottonelleRollPoll.com, and generated 250 million impressions, making Cottonelle the number-one bath tissue category brand in social networking.

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