A CEO who takes office today has less time than ever to demonstrate effectiveness. There is no break-in period, no honeymoon – just empowered stakeholders demanding transparency and results from Day One.
To succeed in this environment, a CEO must start right from the beginning to communicate with the right people in the right way. Strategic stakeholders critical to business success must be clearly identified, realistically prioritized and authentically engaged. Threats must be assessed and mitigated. And the minefield of the nonstrategic and nonproductive must be avoided.
Ketchum recognizes the enormous investment a company makes in a new CEO, and the great opportunities and risks each new CEO faces in the first hours, days and weeks on the job. That is what led to the development of CEO Accelerator – a unique communication program that maximizes the communication effectiveness of new CEOs right from the start.
To learn about the areas covered by CEO Accelerator, check out these links:
A CEO who takes office today has less time than ever to demonstrate effectiveness. There is no break-in period, no honeymoon – just empowered stakeholders demanding transparency and results from Day One.
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