The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation

Submitted by admin on Fri, 2008-10-03 23:28. | | | |

Short Description

On Sept. 17, 2008, Ketchum’s London office hosted a special panel of experts to discuss the results of a study by Ketchum and ComRes, a leading U.K. polling and research firm, titled The Commercialisation of Children and Young People: A New Wave of Stigma and Regulation? The study included a survey of 150 Members of Parliament and 1,000 British adults who indicated that they think today’s children and young people are being excessively commercialised.

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The panel examined the study’s findings along with the business, reputational, and policy implications surrounding the commercialisation of children and young people. Members of the panel included Tim Loughton, an opposition Member of Parliament and Shadow Minister for Children; Liz Barclay, Presenter at BBC Radio 4; Anne Longfield, Chief Executive of 4Children; Sue Eustace, Director of Public Affairs for the Advertising Association; and Gary Pope, CEO of Kids’ Industries.
 
Below is more information on the panel highlights and study results, including the announcement of results, a presentation summarizing the key findings and implications, a podcast with Ketchum Public Affairs Managing Director Rod Cartwright, bios of each panelist, and the Ketchum leaders to contact for more information.

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