The Emerging Role of Social Responsibility in Business

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Length :	7:21 minutes (6.74 MB)	Format :	MP3 Mono 44kHz 128Kbps (CBR)
Chris Pinney, Director of Executive Education for the Center for Corporate Citizenship at Boston College, speaks about the new corporate social responsibility imperative for today's companies.

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Keywords :
corporate practice, corporate social responsibility, Chris Pinney, corporate communications consultants

"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future