The Emerging Role of Social Responsibility in Business

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Length :	7:21 minutes (6.74 MB)	Format :	MP3 Mono 44kHz 128Kbps (CBR)
Chris Pinney, Director of Executive Education for the Center for Corporate Citizenship at Boston College, speaks about the new corporate social responsibility imperative for today's companies.

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Keywords :
corporate practice, corporate social responsibility, Chris Pinney, corporate communications consultants

"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum