In 2011, for the third year in a row, Ketchum was recognized with the PRWeek Award (U.S.) for Campaign of the Year, marking an unprecedented third time an agency has received this honor.
The
PRWeek Awards are recognized as one of the industry’s highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The judges include PR professionals from agency and corporate teams chosen for their years of industry experience as well as their wide-ranging levels of expertise.
In the official PRWeek award write-ups below, the judges explain why they chose each Ketchum client campaign for the prestigious accolade of Campaign of the Year.
 2011
Ketchum and Mattel teamed up to develop a campaign that, for the first time, allowed consumers to select a new career for Barbie, which led to Computer Engineer Barbie.
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Ketchum helped Dreyer's introduce a new ice cream flavor called "Red, White and No More Blues" to highlight Dreyer's legacy of cheering up Americans during tough economic times. |
 2009
Ketchum partnered with IKEA to allow comedian Mark Malkoff to live in a New Jersey IKEA store for one week and document his adventures in the store online. |
For more on Ketchum's awards, click
here.
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