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Contact:
Michelle Wang
415-984-6165
San Francisco, Aug. 2, 2007 - Ketchum, a leading global public relations firm, has announced the addition of four new vice presidents to Ketchum West’s San Francisco office, representing various agency practice groups including brand and technology as well as research and recruiting. The new hires round out Ketchum West’s senior leadership team and reinforce its position as a leading Bay Area public relations agency. The four vice presidents include Bridget Braxton, Vice President and Management Supervisor, Technology; Sara Gottman, Vice President, Brand Marketing; Michele Lanza, Vice President and Executive Recruiter, and Annie Su, West Coast Research Director with Ketchum’s Global Research Network.
“These are four highly talented professionals who bring an impressive amount of experience to Ketchum,” said Dave Chapman, Partner and Director, Ketchum West. “We are confident that their combined expertise will deepen our ability to help meet and exceed our clients’ expectations and continue strengthening our presence in the San Francisco marketplace.”
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Bridget Braxton is responsible for providing strategic counsel and support for Ketchum’s global technology clients. As a 13-year veteran public relations practitioner, Braxton has represented numerous Fortune 500 global corporations, including AT&T Wireless, Compaq, Dell, McData, Nortel Networks, Sprint PCS, and Texas Instruments. |
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| Sara Gottman serves as senior lead on many of Ketchum West’s largest brand clients. With more than 11 years of public relations experience, she provides strategic counsel in areas such as brand positioning, media strategy and crisis communications. Gottman joins Ketchum from LeapFrog Enterprises, the Emeryville, Calif.-based manufacturer of educational toys. |  |
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Michele Lanza is a “boomerang” Ketchum employee, returning as a Vice President and Executive Recruiter for Ketchum West and Ketchum South. Lanza has more than 15 years of human resources experience, with an emphasis in recruiting and staffing. Prior to her return to Ketchum, she had been an executive recruiter with Patch & Associates, specializing in public relations and marketing.
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Annie Su is responsible for leading all research efforts for Ketchum West. She joins Ketchum with 10 years of focused marketing information and research experience, with expertise in areas including advertising, brand management, apparel and retail, technology, financial services, and utilities. Prior to joining Ketchum, Su served as Research Director for Ipsos ASI, managing the San Francisco research team specialized in advertising and brand equity tracking.
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About Ketchum
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
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